This is a quick warning. I do a lot of soapbox action here. If you do not agree with me, then it is fine; we will make an agreement to disagree. I am also not wanting to offend anybody or single anybody out with the below article. This is simply one man’s opinion.
We as wrestling fans have been responsible for a lot of things. We made Edge into a star when we heard about he and Lita having an affair. We chanted “You’re a slut” at Lita. (We also tried to make Matt Hardy a star, but he killed that with one promo.) We yearned for Edge to be the heel that made us hate him for breaking up Matt and Lita. And eventually, the WWE gave us the chance to hate Edge and thus was born the Rated-R Superstar.
We also made Wrestlemania XX. You remember Brock Lesnar giving the WWE two weeks’ notice so he could become an NFL star? (How’d that work out for him?) The biggest heel of the night was Brock Lesnar. He got to hear an entire Madison Square Garden chant, “You sold out,” (among the nicer things they said). We told the WWE what we wanted. We controlled that match.
Now we have a new project we are trying to make happen. Zack Ryder. Whenever he appears on Raw, he trends almost immediately on Twitter. Most of every one of the people I follow on Twitter talk about how talented he is. Our numbers are strong. John Cena thinks he should be used on tv more. CM Punk crashed Triple-H at a comic convention to tell him to use Zack Ryder more. I heard the Art of Wrestling podcast with Colt Cabana featuring Ryder as the guest, and you could tell he has so much passion about wrestling. The wrestlers realize it. We realize it. The only people who don’t realize it are the WWE Creative Team. He developed, “Woo Woo Woo. You know it.” AND he made it work.
We need to make our voice be heard. If you want to see Zack Ryder on tv, then you need to make the WWE hear in words they understand. I like that you all are watching his YouTube, but what does that bring the WWE? It brings HIM a following, and those videos might be entertaining, but what benefit does the WWE get from it? The night after CM Punk’s promo (that has now become known as “The Promo”) his t-shirts sold out. If we really want him on tv, why aren’t his shirts sold out? Crowd pops are awesome, but until we start putting our money where our mouths are, we’re not going to get their attention.
If he starts appearing on scheduled PPV matches, you need to start buying the PPV’s. No streams. If you want Zack Ryder on PPV, but you’re not paying when he is, then you have no right to complain. If you aren’t willing to spend your money for it, you have no say in what happens to the product.
I get it. Not everybody can afford a new t-shirt or an action figure. Not everybody can afford a PPV or DVD. But that’s who the WWE is making their product to. If you never give them a dime, why should they care what you say?
So if you like Zack Ryder, don’t just watch his videos. Don’t just retweet everything he says. These are all fine to encourage people to get the word out with. If it leads to merchandise sells or PPV buys, it is totally worth it. But get the WWE’s attention the only way they listen. If you can, put your money behind it.